3.11 RATE OF CHANGE
Although the environment of an organisation is constantly changing, the required rate of change of a viable organisation may vary depending on the type of organisation. A company manufacturing a toy that is a fad can expect a short viable relationship with its environment, whereas a firm producing a staple item as salt might prosper for many decades with comparatively little change.
To gain efficiencies of expertise and standard operating procedures, it is necessary that an organisation adopt, for a time, a particular way of doing things step by step (step function). Thus, its method of operations may be relatively static in relation to its environment. Instead of constantly making the incremental changes necessary to maintain ...
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