CASE 16 THE CASE AGAINST “VISION”
Robert J. Eaton had big shoes to fill. In July 1993, he took the post of chairman at Chrysler Corp. that had previously been held by “Mr. Charisma” Lee Iacocca. Iacocca had taken over the top spot at Chrysler in 1980, when the company was on the verge of bankruptcy. In only a few short years, Iacocca had turned Chrysler into a money-making machine.
Iacocca's style was bold and visionary. He developed several grand strategies for Chrysler. To get the company immediately profitable, he created a basic compact model—the K car—and used its platform to create a host of new cars including the incredibly successful minivan. To fill the need for subcompacts, he began importing cars from Japan and putting Chrysler Corp. ...
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