11.6.1 Unfreezing

Unfreezing is actually the process of preparing the system for change through discontinuation of the old practices, attitudes, tendencies, or behaviours. This is the initial phase where those involved in the change experience a need for something different and a sense of restlessness with the status quo. In essence, everyone feels that the system is hurting itself badly and desperately requires a change if it is to survive.

An excellent example of this is the recent hue and cry in the USA that the elementary, secondary, and high school education in the country desperately needed to be improved. Here, parents, educators, students, job market, and society were hurting because of the “educated illiterates” that America was producing. ...

Get Organisational Change now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.