Chapter 7
Fashion Demand Stretch—Everybody Needs a Croc
Globally Scaling a Supply Chain
The shoe company Crocs had its origins in Canada as Waldies, a company that made plastic footwear for gardening. Crocs was founded by George Boedecker Jr. and his friend Lyndon Hanson in 1999. All Crocs-brand shoes were made with a proprietary resin called Croslite. The resin, which is “NOT plastic NOR rubber,”1 as the company claims, resulted in a particularly comfortable, easy-to-clean, and odor-resistant shoe. The shoes were marketed as suitable for professional and recreational uses such as boating, hiking, hospitality, and gardening. Crocs sold the product without fancy packaging and used an extrusion process to manufacture shoes, thus reducing direct ...
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