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Oracle Fusion Middleware Patterns by Markus Zirn, Harish Gaur

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Chapter 3. Code-free Application Extensions and Integrations

by Sandeep Banerjie, Srikant Subramaniam, and Nikhilesh Chitnis

In today's fast-paced business environment, customer preferences, business models, enabling technologies, and regulations change quickly. Organizations must anticipate change, even embrace it, if they are to improve operational excellence, increase customer focus, expand profitable relationships, and remain leaders in their industries.

For many businesses, however, IT lacks the capacity to support fast, fluid business change. Invasive application extensions and integrations are among the factors that contribute to this problem.

Very often, attempts are made to close business and IT gaps through the customization and integration ...

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