Case study – online store
A large online store implemented Oracle Enterprise Manager Real User Experience Insight (RUEI), in an effort to understand what the users were experiencing. They set up RUEI to capture and analyze all user traffic coming from their internet website, selling a variety of specialized products.
In the Christmas holiday period, one particular product proved to be a bestseller. However, the marketing department of the company had decided to remove the printed manual from the product, and replace it with an online manual. They did this without informing the IT department that managed the website.
Since the product was a big hit, there were many users who received the delivery of the product and wanted to download the online ...
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