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Oracle CRM On Demand Administration Essentials by Sundaram, Padmanabha Rao

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Chapter 9. Reports and Analytics

The guru of the practice of business management, the late Peter Frederick Drucker, described business as asking the question of and knowing the answer to "Who is my customer?" The purpose of the transactional records that reside in your CRM system is to help improve your understanding of your individual customer, prospects, and the market. We record to research. The Answers On Demand service is a prebuilt and inseparable service of CRMOD. It is designed to deliver answers to the business questions of your users.

In this chapter, we will learn about:

  • The Answers On Demand service
  • Writing your own analytics and reports

By the end of this chapter, you will know about the service in CRMOD for reports and analytics, and ...

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