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Oracle CRM On Demand Administration Essentials by Sundaram, Padmanabha Rao

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Chapter 7. Content Management

An organization is essentially an operation of knowledge, information, and data by the staff. When isolated data is organized we have information and when isolated information is organized we have knowledge. The goal of every business is, of course, to constantly accumulate or add to its knowledge in order to remain an effective organization; when the knowledge is represented or captured in a form that can be shared with and used by all the staff it helps increase the efficiency of the organization. Published or announced knowledge is content. The CRM organization will need to generate and manage its content regularly to be effective and efficient in its work.

A list of new customers in the past 15 days, a list of ...

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