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Oracle CRM On Demand Administration Essentials by Sundaram, Padmanabha Rao

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Chapter 5. User Access Controls

An organization is essentially a structure of people, each of whom has designated responsibilities and the requisite authority to maintain those responsibilities. The CRM organization in your business includes the swathe of people from the chief executive to the billing executive, with service technicians, marketing directors, sales managers, campaign executives, call centre agents, salespersons, external consultants, and many other line and staff people in between, each of whom expects to have access to the CRM information system in order to perform their work. The CRM organization might include people such as system auditors, report writers, and trainers. Automated integration between the CRM system and other ...

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