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Oracle CRM On Demand Administration Essentials by Sundaram, Padmanabha Rao

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Chapter 3. CRM On Demand Customization

After your business has conceptualized a customer relationship as a profitable object of management, it expects the Customer Relationship Management system, that is, the CRM application software, to be fit for the business. The reason you have bought CRM On Demand instead of building a CRM application in-house is because, as we learned in the preceding chapter, the out of the box CRM On Demand application delivers the software and functionalities that will meet the needs of your CRM organization. The CRM On Demand application is built to a world-class industry reference model of customer relationship management practice, and therefore, going live out of the box is quite common among its buyers as it meets ...

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