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Oracle CRM On Demand Administration Essentials by Sundaram, Padmanabha Rao

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Chapter 2. Steps 1-2-3: Go Live Out of the Box

In the previous chapter, we had an overview of the CRM On Demand product as an information system for customer relationship management. In this chapter, our focus is to explore more on how, with minimum customization, we can put the CRM On Demand system into production to save a lot of time and effort. Customizations incur new costs (of development, training, maintenance, and change management) and are typically sponsored to support the company's unique capabilities in both people and processes—capabilities that sustain its differentiation from competitors in the market. When the company is beginning or transitioning an information system for its CRM, it gets enormous value in simply adopting the ...

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