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Oracle CRM On Demand Administration Essentials by Sundaram, Padmanabha Rao

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Chapter 1. Overview of CRM On Demand

If you think https://sso.crmondemand.com/router/logon.jsp is a practical and elegant URL, then we couldn't agree more. Oracle CRM On Demand (CRMOD) is designed better than any other service in its class. Effective change-management in the marketing, sales, or service practices of your enterprise cannot be accomplished with CRMOD alone. However, the state-of-the-art, on-demand software to support effective customer relationship management practices in an enterprise is best defined by CRMOD. This chapter is an introduction to the (software as a) service, contract, and party known as CRMOD. It gives an overview of CRMOD and of its administration. Legions of users and entire companies still refer to it as SOD

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