CHAPTER 3Negative (Null) Reporting
Negative reporting, also called null reporting, is probably the most commonly referenced need for combined analysis. When new report developers are taught combined analysis techniques in workshops and seminars, a negative report is almost always the example provided. It is interesting, given this amount of attention, that negative reporting is still one of the most misunderstood reporting techniques.
Perhaps we should begin with an explanation of why negative reporting is a necessity. As you should already be aware, Oracle CRM On Demand is delivered using the Software as a Service (SaaS) model, which means you do not have software installed on your computer and servers. This is an important distinction, because ...
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