CHAPTER 8Integration in Oracle CRM On Demand

CRM On Demand’s flexible interface allows designers and developers to extend the application through front-end configuration, third-party add-ons, or custom programming. The extensive Web Services application programming interface (API) is commonly used to build batch or real-time integrations between other front- and back-office systems. The goal of integration in your design is to put the right information in the right place, available to the right user at the right time. In this chapter, we will examine the available integration options, from simple to complex, that can meet this goal, and point out the key considerations for each option.

Integration does not always mean middleware, coding, or expensive ...

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