CHAPTER 1What You Should Know About Software-as-a-Service

Welcome to the CRM On Demand community. It is a thriving community, made up of thousands of companies from dozens of industries. These companies employ hundreds of thousands of sales, marketing, and service people located in more than a hundred countries around the world. Each of these employees signs in to CRM On Demand from their browser or mobile device to interact with an application that has been uniquely configured for their business and that converses with them in the language of their choice. And, each company, like yours, expects CRM On Demand to help their people do a better job of connecting with their customers.

If you are like most companies who subscribe to the CRM On Demand ...

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