O'Reilly logo

Oracle CRM on Demand Reporting by Michael D. Lairson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction

Copyright © 2009 by The McGraw-Hill Companies, Inc. Click here for terms of use.

As the business world becomes increasingly competitive and companies look deeper and deeper for a competitive advantage, it is no surprise that the term "business intelligence" (BI) has become part of our normal business speak. Chances are, your employer pines for information about marketing effectiveness, sales efficiency, revenue pipelines, service resolution times, employee utilization, return on investment, and more.

Another growing trend in today's business world is the popularity of software as a service (SaaS), whereby companies pay to use software but do not pay to own, install, maintain, or support the software. Companies are realizing significant ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required