Common Sense and Being Alert

Some Examples

  • Do you ever notice that a particular retailer’s trucks are prolific on the roads, suggesting that the masses are ordering goods from them?

  • Have you noticed a new product in everyone’s homes? Like those massive digital clocks with temperature gauges and thermometers? Who makes those? Look on the back, find out who makes them, and then find out if the company is listed on the stock market or whether it is a subsidiary of another company which is listed on the stock market.

  • What toys are in vogue with your kids? What are the latest crazes? Who makes those toys? Who has the marketing and distribution rights on those toys?

The common sense approach is one endorsed by the greatest investors such as Warren ...

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