Past History and Management

What does the company do? How has it performed in the past, and what is the track record of its management team? Is this company in an industry or sector that has a prosperous future where its goods and services are going to be in demand for the foreseeable future? Does the incumbent management have a track record of consistently increasing earnings and shareholder value in this or other companies?

Many investors make their investment decisions based solely on the quality and track record of management. For example, Microsoft’s earnings record up to the beginning of 2001 was nigh on impeccable, constantly exceeding expectations quarter after quarter and constantly growing. And until 2000, its stock price did the same. ...

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