Intelligent product cross-selling system in fashion retailing using radio frequency identification (RFID) technology, fuzzy logic and rule-based expert system
W.K. Wong and S.Y.S. Leung, The Hong Kong Polytechnic University, China
Z.X. Guo, Sichuan University, China
Z.H. Zeng and P.Y. Mok, The Hong Kong Polytechnic University, China
Abstract:
This chapter presents a combined use of radio frequency identification (RFID) technology and a product cross-selling system to perform cross-selling and up-selling for the retail industry. A smart dressing system (SDS) enabled by RFID technologies and an intelligent product cross-selling system (IPCS) have been developed. Customers’ in-store data can be collected using RFID-enabled ...
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