About the Author
Lee Odden is an internationally known authority on the intersection of Search, Social Media, and Content for marketing and public relations. He serves as the CEO of TopRank Online Marketing, a provider of Internet marketing consulting services for progressive companies in North America and Western Europe. His online marketing consulting experience ranges from helping small businesses get started with social media to consulting with several Fortune 50 companies on SEO.
Odden has been recognized for his expertise with enterprise social media, SEO, and content marketing strategies by The Economist, Advertising Age, and Mashable. He writes a monthly column called “Social Media Smarts” for ClickZ, and his blog at TopRankBlog.com has an active community with nearly 50,000 subscribers. TopRank’s blog has been rated the number one Content Marketing blog three times by Junta42 and is ranked as a top marketing the blog on the AdAge Power 150. Odden has served on the board of advisers for Incisive Media’s SES Conference, DMA Search and Social Media Marketing Councils, Minnesota Interactive Marketing Association, and MarketingProfs B2B Forum.
As a popular speaker, Odden has given keynote presentations at numerous conferences, speaks at private corporate events and has been an active participant at search, social media and public relations events around the world.
