Contents
Chapter 1 The Age of the Customer
Researching Customer Empowerment
Connected Consumers Create On-Demand Expectations
Marketers: Advocates or Adversaries
The New Strategic Marketing Era: Boundless Marketing
Trending Toward Customer Opt-Out
The Cumulative Effect of Opt-Out
The Financial Impact of Opt-Out
Considering the Financial Impact of Consumer Opt-Out on CLV
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