Praise Endorsements
“A brilliant read. Leave all of your other books on marketing in this digital and customer-empowered world on the shelf. Jerry has provided the new manifesto for all marketers’ intent on driving strong business results and effecting legitimate brand building in today’s environment. The contents of The Opt-Out Effect and the truly new paradigms contained therein are both chilling and exhilarating. Marketers and business people would ignore them at their own peril!”
—Frank P. Bifulco, Jr., Executive Vice President, Global Marketing, Staples, Inc.
“The customers’ digital brand experience is here and now and will continue to grow exponentially. Those who want to win over new customers and retain the ones they have need to win ...
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