Opt-Out Effect, The: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty

Index

Accenture, 4, 26

Accrual-driven loyalty, 89–90

Acquisition Cost (AC), 106, 111, 113–114

Ad-blocking, 1–2, 47, 119–120

Adblock Mobile, 119, 185

Adestra, 34

ADT, 72

Advertising. See Marketing

“Age of authorship,” 217

Aggarwal, Raj, 136

Alignment, brand, 124, 228

Amazon, 5–6, 8, 10, 18, 70, 125, 151, 169, 174

brand loyalty, 85, 86, 219, 225

Fire, 74

Kindle, 74, 80, 85, 86

Prime, 80–81, 88, 134

American Customer Satisfaction Index, 177

Anderson, Jamie, 139

Anderson, Steve, 139

AOL, 2, 61

Apple, 105, 211

ad-blocking apps, 47

App Store, 1, 19, 47, 74

brand loyalty, 85, 86, 89

customer experience with, 99–101

digital customer relationships, 70, 73, 81

iBeacon, 150, 151, 172, 216

iOS, 2, 3, 47, 101, 195

iPad, 74, 101

iPhone, 4, 20, 74, 93,

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