Chapter 4. Product Design
In this chapter, you will learn about . . .
The Design Process
Rapid Prototyping and Concurrent Design
Technology in Design
Design Quality Reviews
Design for Environment
Quality Function Deployment
Design for Robustness
Web resources for this chapter include
OM Tools Software
Internet Exercises
Online Practice Quizzes
Lecture Slides in PowerPoint
Virtual Tours
Excel Worksheets
Company and Resource Weblinks
www.wiley.com/college/russell
Product Design AT MARS
Mars takes a cross-functional approach to product development in which people from R&D, plant operations, packaging, marketing, and other departments all play key and formalized roles. One difference in recent years is the inclusion of the extended supply chain. Supply chain partners make a good "bridge" between functional units because they encompass external as well as internal suppliers of ingredients, equipment, packaging, and other components of a product launch, as well as the logistics involved in bringing them all together.
To begin with, Mars has a network of global R&D centers from the United States to the Netherlands, Poland, Russia, Australia, and the United Kingdom. The R&D heads meet in person for a week-long planning session each year and follow up with quarterly updates and monthly conference calls. A global Wiki maintains an online dialog with Mars employees, and a vendors assurance group gathers information ...
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