INTERACTIVE CASE Virtual Company

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images On-line Case: Cruise International, Inc.

Assignment: Supply Chain Management at Cruise International, Inc. Bob Bristol, your boss at CII, just called to tell you that he was impressed with your progress thus far in familiarizing yourself with operations at CII—both the strategic details pertaining to its mission, competitive priorities, and so on, and the specific details concerning its services and processes. He tells you that with all the buzz about supply chain management (SCM) that you hear these days, CII is actively interested in exploring how different SCM concepts and techniques could be used in their operations. Providing an adequate, assured supply of a variety of mechanical equipment, entertainment equipment, retail merchandise, food products, and supplies for maintaining the ship is critical to CII. Meghan Willoughby, Chief Purser aboard the Friendly Seas I, has a couple of specific assignments that you will work on later. But for now, Meghan would like a concise research report for the top management team addressing SCM issues relevant to CII. This assignment will enhance your knowledge of the material in Chapter 4 of your textbook while preparing you for future assignments.

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