Discussion Questions
1. Define product design and explain its relationship to business strategy.
2. What are the differences between product and service design?
3. Explain the meanings of benchmarking and reverse engineering.
4. Explain the meaning of design for manufacture (DFM) and give some examples.
5. Describe the stages of the product life cycle. What are demand characteristics at each stage?
6. Explain the term concurrent engineering. Why is it important?
7. Identify the two general types of operations. What are their characteristics?
8. What is meant by the term vertical integration? What types of companies are more likely to become vertically integrated?
9. What is a process flowchart, and what is it used for?
10. Give some examples of automation. How has automation changed the production process?
11. Discuss the benefits of computer-aided design (CAD).
12. What is meant by the term service package?
13. Name three service companies and describe their service package.
14. Give examples of services that have a good match between customer expectations and service delivery. Give examples of services that do not have a good match.
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