INTERNET CHALLENGE Understanding Strategic Differences
Select two companies in the same industry, either in service or in manufacturing. You can select industries such as fast-food, banking, healthcare, computer manufacturing, or auto manufacturing. Use the Internet to visit the selected companies’ Web sites and collect the following information: their mission statement, target market, and specifics of their product and service offerings. Explain the differences between the companies’ business strategies and target markets. How do their product and service offerings differ relative to their target markets and their overall strategies? Finally, how does their operations function support their business strategies? Try to explain how operations utilizes specific organizational resources to support the business strategy.
Web sites to consider:
- www.Ihcargo.com (Lufthansa Cargo)
- www.ualcargo.com (United Airlines, United Cargo)
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