Summary of the Sales and Marketing Infrastructure Questions
1. Are there sales and marketing process improvements that would increase the opportunities for product sales?
2. Is there a coordinated sales and marketing strategy that spans the business?
3. Do all employees understand that “doing that little bit extra” for a customer helps make sales?
4. Does the business conduct periodic state-of-the-business discussions with the employees to explain how the business is doing with its sales?
5. Is the business at any risk of losing its ability to sell?
6. Has the business established a recognizable brand image in the market?
7. Does the business have a sufficient marketing budget?
8. Does the business lead the market, or is it becoming defocused ...
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