PRODUCT MANAGEMENT
Businesses are frequently founded by individuals who started with only a vision of a particular business or its products. As the business grows and diversifies, that vision needs to be passed on to other individuals with the responsibility for maintaining the future vision of the business. Product management must carry the responsibility for maintaining the vision needed to evolve the product. Products need to continually evolve to remain competitive, or they risk stagnation and early obsolescence. “I was the first person to introduce this product to the market, and we sold a lot of them. Now everyone is making them, and we are fighting to stay ahead of the pack.”
The product manager’s function supplements the visionary’s function, ...
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