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Operations Due Diligence by James F. Grebey

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MARKET AWARENESS

The business can have the best product available at the lowest cost, but if customers are not aware of the product, they can’t buy it. The market has to be made aware of the business and its products. The ability of a business to establish a presence in the market is most often controlled by the size of its marketing budget. There are many tools available for creating market awareness, but the budget constrains which tools the business will be able to employ.

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