MARKETING
The marketing function provides the strategic direction that keeps the business on the correct course for growth. It defines the market, positions the business into that market, and identifies the optimal product for the market, while moving the business ahead of its competition.
Before you begin to assess the sales and marketing infrastructure, you will have to do your market homework to establish a baseline from which to assess the marketing efforts of the business. Performing your own market research will give you a level of market awareness that will enable you to determine the effectiveness of the business’s marketing activities. If the business doesn’t track market trends, for instance, it could be at risk of losing its ability ...
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