Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy

Part II: Operating in Emerging Markets: A Step-by-Step Guide

In the previous chapters, we have introduced the concept of emerging markets, outlining their characteristics and explaining how they differ from developed economies. Acknowledging that “emerging markets” is an encompassing description, which includes a broad variety of economies, we looked at factors that tend to be common across them, such as having a population that is, on average, younger than that of Japan or the U.S.

In Chapter 1, “What Are Emerging Markets?,” we provided a brief description of the different groups of emerging markets that researchers and market analysts have identified, ranging from “Third World” to the BRICS and Frontier Markets. A detailed reference list with ...