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OpenX Ad Server: Beginner's Guide by Murat Yilmaz

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Chapter 1. Introduction and Installation of OpenX Ad Server

Learning the essentials of online advertising with a sample will give you a very useful projection about what you can benefit using the OpenX Ad Server. It will provide you a strong foundation to get the most out of OpenX Ad Server main features.

As the majority of web hosting service providers do not have one-click installation for OpenX, we have to install OpenX on our own in most cases. Installing OpenX Ad Server is not a difficult task and follows a standard procedure just like other PHP and MySQL-based open source software. On the other hand, there are some important key points that we should be careful about:

In this chapter, we shall learn about:

  • A brief introduction to OpenX Ad Server ...

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