Trademarks
It was presumptuous of me to suggest earlier in this chapter that the only two brains involved in creating successful software products are the right brain of copyright and the left brain of patent. This leaves out what is sometimes the most important brain of all—the one that captures consumer attention through effective marketing.
Often the keys to marketing success for open source projects are their product or brand names, or trademarks. More specifically, a trademark is a word, phrase, symbol, or design, or a combination of words, phrases, symbols, or designs that identify and distinguish the source of the goods of one person or company from those of others.
Trademarks are a form of intellectual property. Trademarks are owned, ...
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