Chapter 4. UNDERSTANDING AND MEASURING THE BENEFITS OF BEING OPEN
Now that you have an idea of what your goals will be, it's important to understand the value of those goals and to put in place measurements to make sure that you are on track to realizing those benefits. The importance of these steps is affirmed by conversations I've had with senior executives about being an open leader or the value of an open organization. Inevitably, they want to know what the return on investment (ROI) is. But this emphasis on ROI is like asking what the value of a deeper, closer relationship is. Although I agree that leadership should rigorously examine the benefits of openness, an undue emphasis on hard ROI does no one any good.
To illustrate this point, I'll ...
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