Chapter 3. OBJECTIVES DETERMINE HOW OPEN YOU WILL BE
Now that you understand the different ways you and your organization can be open, it's time to determine how open you need to be. If you completed the Openness Audit at the end of Chapter Two, you have a good idea of where you are and are not open today. The question now is, are you open enough? This question can't be answered in a vacuum, and all too often organizations get stuck in a conversation that goes roughly like this:
Chief Marketing Officer: We need to get close to our customers—be more transparent with them. Why don't we start a blog and get on Twitter?
VP Customer Service: That's not going to work. All we'll get is complaints from irate customers. We can't win in that kind of situation. ...
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