Open Innovation: New Product Development Essentials from the PDMA

ABOUT THE EDITORS

Charles H. Noble (PhD, Arizona State University; MBA, Babson College; BS, Boston College) is currently Proffitt's Professor of Marketing and Director of the Marketing PhD Program at The University of Tennessee in Knoxville. He also serves as the Vice Chair for the Product Development and Management Association (PDMA), and as a member of the Faculty Research Network of the Center for Services Leadership at Arizona State University. His research interests focus generally on design and development processes, as applied to both products and services. He has published in many leading journals including the Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Sloan Management Review, IEEE Transactions on Engineering Management, and many others. Charles has consulted for many organizations, primarily in the airline, retailing, consumer packaged goods, and commercial real estate sectors.

Serdar S. Durmuoğlu is an Associate Professor of Marketing at the School of Business Administration, University of Dayton. He earned his PhD in Marketing from Michigan State University.  He also holds an MBA from Purdue University in West Lafayette, Indiana, and a Bachelor's degree in Mathematics from Boğaziçi University in Istanbul, Turkey.  Dr. Durmuoğlu's main research interests are product innovation ...