You are previewing Open Innovation: New Product Development Essentials from the PDMA.
O'Reilly logo
Open Innovation: New Product Development Essentials from the PDMA

Book Description

A clear, practical guide to implementing Open Innovation for new product development

Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.

Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include:

  • Product platforming and idea competitions

  • Customer immersion and interaction

  • Collaborative product design and development

  • Innovation networks, rewards, and incentives

  • Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.

    Table of Contents

    1. INTRODUCTION THE JOURNEY INTO OPEN INNOVATION
      1. Why Open Innovation?
      2. Perspectives on Open Innovation
      3. Essential Tools for Open Innovation
    2. ABOUT THE EDITORS
      1. Endnotes
    3. PART 1 OPEN INNOVATION IN THE FUZZY FRONT END
      1. 1 DE-BOTTLENECKING OPEN INNOVATION: TURNING PATENT-BASED TECHNOLOGY NETWORK ANALYSIS INTO VALUE
        1. 1.1 Methods of Patent Analysis and Data Mining
        2. 1.2 Patent Analytics for Identifying Open Innovation Partners
        3. 1.3 Nanotechnology Case Study
        4. 1.4 Conclusion
        5. References
        6. About the Contributors
        7. Note
      2. 2 OPEN FORESIGHT WORKSHOPS FOR OPPORTUNITY IDENTIFICATION
        1. 2.1 Corporate Foresight Workshops and Processes
        2. 2.2 Opening Up the Foresight Process
        3. 2.3 Stages of Opening Up the Foresight Process
        4. 2.4 Pitfalls to Avoid
        5. 2.5 Keys to Success
        6. 2.6 Conclusion
        7. References
        8. About the Contributors
    4. PART 2 OPEN INNOVATION IN THE DEVELOPMENT STAGE
      1. 3 KEEPING UP WITH THE VIRTUAL VOICE OF THE CUSTOMER—SOCIAL MEDIA APPLICATIONS IN PRODUCT INNOVATION
        1. 3.1 Introduction
        2. 3.2 The Voice of the Virtual Customer
        3. 3.3 The Social Media Phenomenon
        4. 3.4 Social Media in New Product Development
        5. 3.5 Success Factors
        6. 3.6 Conclusion
        7. References
        8. About the Contributors
        9. Acknowledgments
        10. Note
      2. 4 PREDICTION, PREFERENCE, AND IDEA MARKETS: HOW CORPORATIONS CAN USE THE WISDOM OF THEIR EMPLOYEES
        1. 4.1 Introduction
        2. 4.2 Virtual Stock Markets in Corporations: Prediction, Preference, and Idea Markets
        3. 4.3 How Well Do Prediction, Preference, and Idea Markets Work in Corporations?
        4. 4.4 Implementing a Stock Market in Corporations
        5. 4.5 Choosing a Virtual Stock Market Software Platform
        6. 4.6 Conclusions
        7. References
        8. About the Contributor
      3. 5 CATALYZING TACIT KNOWLEDGE EXCHANGE WITH VISUAL THINKING TECHNIQUES TO ACHIEVE PRODUCTIVE OPEN INNOVATION COLLABORATIONS
        1. 5.1 Introduction
        2. 5.2 Visual Thinking Introduction
        3. 5.3 Visual Thinking and Open Innovation Endeavors
        4. 5.4 Understanding the Tacit Knowledge Exchange Challenges
        5. 5.5 Using Visual Thinking in OI Teams
        6. 5.6 Conclusions
        7. Resources
        8. References
        9. About the Contributors
        10. Note
      4. 6 USER COLLABORATION THROUGH PRIVATE ONLINE COMMUNITIES
        1. 6.1 Introduction
        2. 6.2 From Crowd-Everything to Co-Everything
        3. 6.3 Crowdsourcing, Co-creation, and Structural Collaboration
        4. 6.4 Private Online Communities
        5. 6.5 How to Get Started with Private Online Communities
        6. 6.6 Conclusion
        7. References
        8. About the Contributors
    5. PART 3 OPEN INNOVATION WITH UNIVERSITIES
      1. 7 COLLABORATIVE INNOVATION ACROSS INDUSTRY-ACADEMY AND FUNCTIONAL BOUNDARIES: HOW COMPANIES INNOVATE WITH INTERDISCIPLINARY FACULTY AND STUDENT TEAMS
        1. 7.1 Introduction
        2. 7.2 The IPD Model: Resolving Major Open Innovation Challenges
        3. 7.3 Concept Prototypes: Virtual and Physical
        4. 7.4 Conclusion
        5. References
        6. Appendix A
        7. Appendix B
        8. Appendix C
        9. Appendix D
        10. Appendix E
        11. About the Contributors
        12. Note
      2. 8 OPEN INNOVATION: A FRAMEWORK FOR COLLABORATIVE PRODUCT DEVELOPMENT BETWEEN INDUSTRY AND UNIVERSITIES
        1. 8.1 Introduction
        2. 8.2 Open Innovation Program
        3. 8.3 A Framework for Open Innovation between University and Industry
        4. 8.4 An Example of an Open Innovation Project
        5. 8.5 What Industry Partners Can Expect from Open Innovation Projects
        6. 8.6 Challenges in University-Industry Collaborations
        7. 8.7 Company Feedback from Industry Partners
        8. 8.8 Keys to Success
        9. 8.9 Pitfalls to Avoid
        10. 8.10 Benefits of the Open Innovation Program
        11. 8.11 Conclusions
        12. References
        13. About the Contributor
        14. Appendix A
        15. Appendix B
        16. Appendix C
        17. Appendix D
    6. PART 4 OPEN INNOVATION FOR REALLY BIG INITIATIVES
      1. 9 OPEN INNOVATION AS A DISCOVERY SOLUTION FOR CONFRONTING THE EXTRAORDINARY CHALLENGE
        1. 9.1 Surfing on Innovation Impact Waves: The Source of the Really Big Problem
        2. 9.2 Process, Purpose, and Payoff
        3. 9.3 Conclusion
        4. References
        5. About the Contributor
        6. Note
    7. PART 5 BEST PRACTICES AND ADVICE FOR OPEN INNOVATION
      1. 10 HOW TO WORK WITH SMALL COMPANIES TO EXPAND YOUR OPEN INNOVATION CAPABILITIES
        1. 10.1 Introduction
        2. 10.2 Definitions
        3. 10.3 Background of Open Innovation
        4. 10.4 Two Paths: The Intraprenurial Organization versus the Outsourced Organization
        5. 10.5 How to Build Entrepreneurship within a Large Corporation
        6. 10.6 Why Working With Small Companies Is Important
        7. 10.7 Conclusion
        8. References
        9. About the Contributors
      2. 11 BOOSTING OPEN INNOVATION BY LEVERAGING BIG DATA
        1. 11.1 Open Innovation and Big Data
        2. 11.2 Big Data Applications in Today's World
        3. 11.3 Big Data Analytics in Action
        4. 11.4 Keys to Success and Pitfalls to Avoid
        5. 11.5 Conclusions
        6. References
        7. About the Contributors
        8. Acknowledgments
        9. Note
      3. 12 AMERICAN PRODUCTIVITY AND QUALITY CENTER BEST PRACTICES STUDY: USING OPEN INNOVATION TO GENERATE IDEAS
        1. 12.1 Open Innovation Best Practices Study
        2. 12.2 Open Innovation Best Practices
        3. 12.3 Eleven Best Open Innovation Practices
        4. 12.4 Open Innovation Enablers
        5. 12.5 Conclusion
        6. Reference
        7. About the Contributors
        8. Note
    8. INDEX
    9. END USER LICENSE AGREEMENT