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Open Innovation Essentials for Small and Medium Enterprises by Daniel Satinsky, Phyllis Speser, Adriano La Vopa, Luca Escoffier

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Chapter 3

Technology Transfer

Phyllis Speser, JD, PhD, RTTP

How You Make Money—the Framework

Today, technology is almost a commodity. There is a lot of it around. If a small and medium enterprise (SME) is looking to in-license or buy, it often is a “buyers’ market.” It is a good time to be cherry picking or just building a portfolio to scare off and fend off competitors.

Most of the technological inventions out there will never make it to market. There are all sorts of reasons why. The most common reasons are:

  1. (1) The inventions are immature, which means they suffer from high technical risk (will they work?); and
  2. (2) The market is uncertain (will products and services based on them sell?). This technical and market risk increases the discounting ...

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