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Only Connect by Robert Mighall

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chapter three

How to Develop your Story

They say everyone’s got a novel inside them. I’m not so sure. I’ve worked in publishing, and seen Reject Manuscript Mountain. It’s a depressing sight. If there really is a novel in everyone, not everyone has what it takes to get it out and share it with the world. Robert McKee has called story “the hardest thing we all do”. The good news is, because we all ‘do’ story, we are all instinctively experts in what makes a well-told tale. We just have to remember and embrace this in the business context. And so, whilst not everyone has a publishable novel or blockbuster screenplay in them, every business has a story to tell. If you truly know your business you can tell your story. You don’t have to create a work ...

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