Antiblog Sentiment

People who have never owned a blog of their own are more likely to roll their eyes at a friend who stops to record a life moment than to dig deeper beyond the surface and examine the phenomenon and what drives it for themselves. And with so many blogs already out there, a beginner doesn't even know where to turn first. Suddenly feeling overwhelmed, it might be easier to complain about the unknown and to load a news outlet in their browser instead.

Complaints generally center on the vanity issue. What could be so important about your life that I will want to read about it on a daily basis? The phrase “old spam every day versus steak twice a week” is often heard.

Media outlets are the worst critics. It's true that some bloggers' ...

Get Online! The Book now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.