Chapter 6. E-Commerce: How to Buy and Sell on the Internet
It's hard to imagine now, but at one time, you really couldn't buy anything on the Web.
The Internet frenzy was a mad rush to build brands and acquire customers at any cost (enabled by the venture community's willingness to pay for it). It featured all the elements of a good gold rush story: fact and fiction, idealists and zealots, railroad barons and snake oil salesmen, and finally, winners and losers.
The market still is recovering from its dot-com hangover. But we're all still using the Web. It has evolved into an engine for global communication and commerce. It is a business platform that eliminates geographic barriers and provides entrepreneurs and companies access to world markets ...
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