Staying Focused on Your Strategy
This may seem like a strange way to keep a happy fan base, but focusing on your overall direction and strategy takes care of the people you care about online. Maintaining clarity with your message, where you are, and where you want to go is the smartest thing you can do to keep your fan base happy and growing.
Think about it this way: If you’re going somewhere different all the time, it’s a rare person who will continue to follow you online.
Go through the system outlined in this book. Build your online reputation from the architecture of your site, to your SEO keywords, your social media and blog monitoring, and your sparkling, generous engagement online. Go through all the steps, and you will be amazed by how quickly your online reputation grows and will be able to sustain dramatic growth or crisis. People will trust you because you make your brand’s message simple and clear.
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