Tracking Your Trends via Social Media Measurement Tools

On social media sites, topics “trend” daily, even hourly. On social media sites, people respond quickly to jokes or news items by adding their own voices or interpretation. During a presidential election, for example, polls, political discussions, cartoons, and jokes will trend almost constantly. Trending means that a topic has become — for at least a little while — extremely popular online. When a topic trends it

check.png Ranks more highly on Google

check.png Becomes a hot search term on Facebook

check.png Gets retweeted much more often

All of this means that if you can align your organization with a trending topic, you can get more attention than usual.

It’s always a great idea to be current with what’s going around online. Keep your eyes open for when you can associate your brand with a currently trending topic, especially when that topic is central to your business. This approach can help you to spread the word about your brand to more audiences online. Even if you’re in a very conservative business, this can still work, given the right situation.

Here are some of my favorite hunting grounds — er, places where you can look for “trendspiration” — though ...

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