Include Teasers and Early Bird Benefits
Promote video, picture, or interview highlights from last year. Tell what’s new and share all of this via Facebook, Twitter, LinkedIn, and your brand’s newsletter. If you have a presence on LinkedIn, that’s a great place to share industry news with an entirely different audience.
Also consider embedding slide show presentations from last year’s talks. Slideshare is a terrific service for hosting and sharing slide shows. When you upload presentations to a slide show and then embed a link to that post on your site, you exponentially increase your exposure online.
Some events, such as conferences, offer early bird benefits to people who sign up by a designated date. Often times, these discounts are quite significant and trigger online sharing because the people sharing them feel like they are giving their audiences something of value, too.
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