Using Analytics
Analytics can tell you a lot about the kinds of people who are coming to visit you online and what they do when they get to your site. Analytics applications invisibly track the way visitors respond to the material on your site, including
What site your visitors came from: This can be very useful information when you’re aiming to redirect traffic from a specific location to your site. For example, most of my “referring traffic” comes from Facebook. This means that the work I’m doing there to raise awareness of my site is working.
How long visitors stayed at your site: This is valuable because short visits may signal that you need to reconsider the appeal of your content.
How many pages they visited: This also relates to how appealing your content and general message is. The more compelling your message, the longer people tend to linger at your site.
The most popular analytics service in the world is Google Analytics, because it’s free, relatively easy to set up, and is supported by fantastic tutorials online. I tell you much more about Google Analytics and how to set it up in Chapter 6.
Although the information Google Analytics provides has an unbeatable price, the ...
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