Maintaining Authenticity
There is a lot of confusion right now about what exactly it means to be authentic online without sharing information that compromises your privacy or offends people unnecessarily. Although there will always be exceptions, it’s generally a good idea NOT to
Use salty language online
Comment on religious beliefs
Opine about politics
Share openly about your love life
Share everything about your kids, if you have them
Tell all about your financial successes or failures
Some people have built successful brands around being foul mouthed, shocking, and full of bedtime stories. And I don’t mean the kinds of bedtime stories you read to your kids. This is perfectly legitimate if it is the kind of image that you want to cultivate online as part of your brand. Some people are doing very well with this approach and I applaud their success. But understand that if you go there, ...
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