Online Reputation Management For Dummies

How This Book Is Organized

I show you many networks or tools here (such as Facebook and search engine optimization, or SEO, keywords) from different practical perspectives. They’re so interwoven and deserve a For Dummies book all on their own, but I show you relevant tips and tricks to use in your own successful ORM system. Here’s a high-level description of what you’ll find in each part.

Part I: Getting Started with Online Reputation Management

Part I is all about what online reputation management is — and is not. Here I introduce you to the various goals and approaches you can use to create your online reputation management system. It gets you started by sharing clear goals that you need to consider and what’s involved with them.

Part II: Organizing Your Teams

Part II shows you how to create and organize your online reputation management teams and introduces you to different kinds of social media and technical professionals who can assist.

Part III: Listening Is Love

Part III is the foundation of every great online reputation management strategy: listening to what people are saying about you and your brand. I show you how to choose the best tools, how to research your most effective (and surprising) SEO keywords, and how to set up your listening tools.

Part IV: Establishing Your Reputation

Part IV facilitates engaging smoothly within social media networks, claiming your brand online, creating great messages, learning how to tap in to focused interest groups, blogging, articles, ...