Foolish Assumptions
I’m assuming that you are someone interested in ethical Internet marketing, a brand manager, a CEO, or just an everyday Joe who has been bullied online or had his good name tarnished and wants to re-establish his reputation online so that this is less likely to ever happen again.
Many people (and professional service providers) assume that online reputation management means monitoring for your brand’s name and pushing out good publicity to cover up any bad reviews or, if possible, getting the people publishing negative reviews or false information to retract their comments made online. Don’t assume that online reputation management is simply another term for damage control. It’s a system of behavior that actually creates positive opportunities for your business that never would have existed unless you made the effort to put your best foot forward online.
Still, in this book I make a number of foolish assumptions about you, including:
You want to take care of your online reputation management or are a professional brand manager. Even if you’ve just opened your own photography studio, you need to manage your brand online in order to boost your business and keep those positive reviews right where everybody will be looking for them: online!
You are interested in the ...
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