Sending a Clear Message
Sometimes this takes getting alone with a notebook and just writing about exactly what you want your online reputation to be about. If you take your career online with the vague goal of being “popular,” this may happen for you, but consider what you want to get out of it.
People will respond to you positively when you identify what you’re doing in clear terms that they can understand almost right away. If you have to educate people about what you do, it takes a lot longer to gain traction online. That can be discouraging. Something amazing happens when you get super clear on what you want and what you have to offer. Suddenly the way you talk about it gets much clearer. Your blog posts are more focused because you’re using your search engine optimization (SEO) keywords I show you in chapter 6, and people feel like they can share what you’re saying because it’s valuable and easy to understand.
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